We specialize in increasing the global demand for your brand.
Object Communication
Object communication is communicating a message through an object. This communication lever concerns different media objects, such as goodies, textiles, business gifts or even advertising objects.
Unlike other means of communication such as the press, television or the Internet, the media object is a non-intrusive communication medium, and it has proven its effectiveness on several occasions. On record, a consumer survey was conducted where 80% of people surveyed appreciate being offered a promotional gift and 77% of the people surveyed would prefer to receive more promotional items.
Unlike other communication media, the advertising object is fully customizable and has a wide range of qualified products to best convey the desired message. You can choose to use t-shirts, pens, connected objects, plants, insulated bottles, or even a box made up of several objects! But to achieve the desired effect, it is better to be accompanied by an expert in the field, who will help you build your advertising campaign. Sofia International Group Branding and communication team is here to help you achieve your campaign goals with efficiency.
Why use object communication?
Customer loyalty
Offering a promotional gift to customers allows you to create a link with them. In addition, it allows you to thank them and build loyalty to the associated brand. With communication by object, you have the possibility of choosing the product you wish to share with them for example goodies, high tech, office, and sports products. If you want more examples, do not hesitate to let us know.
Federation of your employees
Communication by object has a lot to offer within an entity, it is also an excellent way to federate your teams. It can be used to reward your team, offer them an end-of-year gift as a thank you, as a welcome kit or simply to motivate them! Finally, it is a simple way to ensure the proper functioning of your business, while motivating your teams.
Increase your visibility, brand image and notoriety
Choosing communication by object means choosing to set up a campaign made up of relevant products, in line with your sector of activity, your values and your customers. The recipients will be flattered and happy to receive a gift. A certain interest in your brand and the associated message will follow. And if we think about it, it is a safe and qualitative way to enter the daily life of the people concerned
Demarcation from competition
To offer a promotional gift is to choose to retain your customers, to put them forward. Therefore, it is a significant competitive advantage. A happy customer is a loyal customer. Today, 81% of people receiving a promotional gift remember the name of the brand associated with it. These are small touches that are inexpensive compared to what they will bring you in return. Put yourself on the front of the stage!
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Cost efficiency and high performance
PRODUCTIVITY IMPROVEMENT
Highest levels of quality, service and value
When to use communication through the object?
At events
In this case, everything is good to be more visible than the others: pens, notebooks, isothermal bottles, bags in the colours of your entity... Give them reasons to remember you, mark the minds of the people you meet!
During communications and/or marketing operations
In this case, everything is good to be more visible than the others: pens, notebooks, isothermal bottles, bags in the colours of your entity... Give them reasons to remember you, mark the minds of the people you meet!
As employee equipment
Your team is the heart and essence of your entity. Indeed, it is she who turns the engine! Take the opportunity to thank them. Dare to show yourself, force passers-by to remember you! They will remember it the day they need to do some work.
For end-of-year gifts
End of year is a perfect opportunity to use communication through the advertising object. Make your customers and employees happy while increasing your notoriety and your brand image. Choosing communication by object also means highlighting a wide range of customizable products according to your image, your values, and your commitments.
We weren’t going to tell you all that without guiding you in your research… Choosing communication by object also means highlighting a wide range of customizable products according to your image, your values, and your commitments. To help you, here are several examples of media objects:
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